On the seventh and final day of FIM Sustainability Week, the focus turns to a project that brings the organisation closer to where decisions are made, and events unfold: the FIM Hospitality initiative.

Taking FIM hospitality to the heart of the action

The concept is straightforward – to establish a functional FIM presence at the paddock, positioning a “home on the road” at the centre of operations. This space provides FIM stakeholders with an opportunity to meet, collaborate, and share perspectives on technical, sporting, sustainability, mobility, and many other topics within a setting closely connected to the event environment.

“When we embarked on this project, one of our primary goals was to achieve self-sufficient units that are more energy-efficient and operate in a more sustainable way. We needed a solution that aligned with FIM’s sustainability policy while also being financially viable,” explains Isabelle Larivière, FIM Communications Manager.

From operational sustainability to a broader vision

The development of this model has been supported by Continuous Events, a company specialising in hospitality operations with more than eight years of experience in the sector. Its work has focused on adapting event structures to improve efficiency and reduce dependency on external resources, while maintaining service standards.

Over time, the collaboration between FIM and Continuous Events has evolved beyond operational improvements. The current phase introduces a broader perspective on sustainability, incorporating not only environmental considerations but also social factors linked to people, training and long-term workforce development.

A model built on relationships

This shift is reflected in the introduction of an educational framework based on “value spheres”. The model understands value as the outcome of interconnected relationships rather than isolated processes.

At its centre is the client, identified as the priority for both the FIM and the operator. Surrounding this are successive layers: staff responsible for delivering and safeguarding the experience of stakeholders and the wider FIM family, and a third sphere composed of suppliers and strategic partners, who provide resources, tools and knowledge while participating in a model that prioritises local sourcing.

As the structure expands, it integrates the broader community and industry actors. Within this approach, management is not positioned as the focal point but as a coordinating function — facilitating connections and ensuring that value flows consistently across all levels.

Addressing structural challenges in the sector

The initiative also responds to structural dynamics within the hospitality sector. The industry is currently facing constraints related to talent availability and a workforce characterised by high mobility between providers.

These conditions are influenced by market factors such as compensation, career progression and the seasonal nature of event-based work. In this context, there is increasing recognition of the need to strengthen professional development pathways and create more stable working environments.

Continuous Events Academy: training in real conditions

Against this backdrop, the Continuous Events Academy was launched in 2025. The programme aims to develop professionals capable of operating in complex, high-pressure environments such as international motorsport events.

Its distinguishing feature lies in its integration with academic institutions, bridging formal education with practical experience. The FIM’s role is to provide institutional support and helps define a structured pathway for participants.

The Academy currently collaborates with the University of Twente in the Netherlands and Universidad Peruana de Ciencias Aplicadas (UPC) in Peru. Each partnership addresses a different gap: while Twente contributes strong theoretical foundations in event management, the programme introduces hands-on experience in live environments. In Peru, students with culinary expertise gain exposure to the operational demands of international events.

Participants are selected through a joint process with partner institutions and are integrated into events such as 24h Le Mans and MotoGP. There, they work under real conditions, developing operational skills including adaptability, decision-making and problem-solving.

Operational learning and mentorship

The programme also incorporates a rotating system of chefs and event managers. In the case of FIM events, chefs are tasked with designing menus that reflect local contexts while working with available resources, following a “zero-kilometre” sourcing approach.

Alongside them, a permanent operational team ensures continuity in service delivery and acts as a mentoring structure for participants. This combination of stability and rotation allows knowledge transfer without compromising the customer experience.

A long-term investment in people

The initiative reflects a shift in approach — from short-term operational efficiency to longer-term investment in human capital.

“Our vision with Continuous Events Academy is fully aligned with the FIM’s commitment to sustainability – not only in how we operate, but in how we develop people. We believe that investing in talent, creating real opportunities for growth, and fostering a culture of responsibility and adaptability is key to building a stronger future for the industry,” says Marcelo Carballar, CEO of Continuous Events.

For FIM, the project also connects directly with service standards.

“Sustainability at FIM goes beyond environmental responsibility – it is equally about people and the excellence of the service we provide to our FIM family. Through initiatives like the Continuous Events Academy, we are investing in talent, developing key skills, and ensuring that every touchpoint reflects the level of quality, care and professionalism that defines our organisation,” adds Larivière.

More information Contact | sustainability@fim.ch

On World Environment Day, motorcycle sport shifts from narrative to evidence. Across championships, teams and federations, FIM Sustainability Week serves as a working platform where initiatives are implemented, examined and shared, reflecting continuous work rather than a symbolic moment.

Superbike: from strategy to measurable change

WorldSBK marks the day with a structural milestone: entry into the Top ten of the 2026 Sustainable Championships Index™, rising from eighteenth place and positioning itself among the most improved international series.

The recognition reflects the integration of sustainability within governance, operations and event delivery, supported by certifications such as ISO 20121 and ISO 45001.

At paddock level, this direction translates into operational choices. The bimota by Kawasaki Racing Team continues deploying solar-powered systems combining bifacial panels, battery storage and smart energy management, reducing reliance on external supply while supporting hospitality and technical operations.

In parallel, GYTR GRT Yamaha has become the first team in the championship to complete an independently verified ESG assessment, establishing measurable baselines across key areas such as waste, safety and governance, and defining a structured roadmap for improvement.

Collaboration with SUBARU, the official safety car provider, introduces electrified vehicle technology into the championship, aligning motorsport with broader mobility transitions and long-term environmental objectives.

Taken together, these actions reflect a shift toward data-driven, operational sustainability.

No nature, no motorcycling: the sport looks to its environment to evolve

As part of FIM Sustainability Week, the FIM Sustainability Commission will host a dedicated online session today – 5 June 2026 at 12:00 (CEST), inviting the global FIM Family to engage in a technical discussion on Nature-based Solutions (NbS) applied to motorcycle sport.

The session will be led by Dr. Gustavo Duque Estrada, Biodiversity lead at WSP and member of the IUCN, bringing scientific and applied expertise to the conversation.

The focus reflects a core operational reality: motorcycle events depend on the integrity of natural environments. From circuits to off-road terrains, challenges such as erosion, biodiversity loss and land degradation directly affect the sustainability and viability of events.

Key topics include:
• Erosion control and ecosystem protection
• Sustainable off-road and trail management
• Habitat restoration around tracks and venues
• Carbon offsetting through nature
• IUCN Global Standard for NbS
• Alignment with the TNFD framework
The session also acts as an open invitation to align environmental knowledge with practice, reinforcing the role of science-based approaches in event planning and delivery.

Damiano Zamana, FIM Deputy CEO and Operations Director said: “Motorcycle sport is deeply connected to the natural environments in which it takes place. As we celebrate World Environment Day and FIM Sustainability Week, this session provides a valuable opportunity to explore practical and innovative approaches that help protect and restore nature while supporting the sustainable development of our events and activities.

I encourage all members of the FIM Family and our Stewards to join this important discussion and contribute to our shared commitment to a more resilient, responsible, and nature-positive future for motorcycle sport.”

RFME: practical guidance for immediate implementation

The Real Federación Motociclista Española (RFME) is contributing to World Environment Day with a pragmatic approach, centred on five sets of operational guidelines addressed to organisers, officials and members.

These “Ten Commandments” translate sustainability into clear, structured and achievable actions, designed to be implemented directly at event level without requiring complex resources or structural changes.

The measures focus on areas such as resource efficiency, waste reduction, responsible behaviour in paddock and venue environments, and improved environmental awareness among participants and officials. By targeting everyday practices rather than isolated initiatives, the RFME approach seeks to embed sustainability into the routine management of events.

The initiative also recognises the operational realities faced by organisers, particularly at national and regional levels, where constraints in logistics, budget and infrastructure require solutions that are both practical and scalable.

Rather than positioning sustainability as a separate layer of requirements, the guidelines aim to integrate it into existing workflows, reinforcing a model based on incremental improvement and consistency over time.

In this context, the RFME action reflects a broader shift within the sport: moving from high-level commitments to accessible tools that enable implementation across the full calendar, ensuring that progress is not limited to flagship events but extended throughout the entire ecosystem.

ACU: awareness built on long-standing environmental action

The Auto Cycle Union (ACU) is marking World Environment Day with a broad awareness campaign engaging riders, clubs and organisers, promoting sustainability as a shared responsibility across the sport.

This initiative builds on more than three decades of environmental work. Since establishing its Environment Working Group in 1993 and introducing its first Environment Code in 1995, the ACU has progressively integrated sustainability into event management.

From early milestones such as hosting the first FIM Environmental Seminar in 1997, creating Environmental Stewards, and introducing practical measures like ground protection systems, to more recent actions including noise reduction targets, electric racing initiatives, and carbon measurement pilots, the organisation has maintained a continuous approach.

Today, supported by a network of trained officials and updated sustainability frameworks, the ACU’s campaign reflects a long-term model where progress is driven by consistent action, technical development and community engagement.

A collective moment grounded in year-round work

World Environment Day serves as a checkpoint within a broader, ongoing process across the motorcycle community.

Kattia Juárez, FIM Sustainability Commission Director concluded: “World Environment Day is an opportunity to come together as a global motorcycling community — not only to raise awareness, but to demonstrate that concrete actions are already taking place across the sport.

The level of engagement and enthusiasm we have seen throughout this week confirms that sustainability is a shared effort. Each initiative contributes to a collective impact that extends well beyond a single day.”

With further activities still ahead, Sustainability Week reinforces a consistent message: sustainability in motorcycle sport is built progressively, through coordinated actions, practical solutions and shared responsibility.

More information Contact | sustainability@fim.ch

The FIM marks a major milestone during Sustainability Week with the appointment of two new high-profile Sustainability Ambassadors: Berta Abellán (Spain) and Ross Branch (Botswana) — a strategic expansion that reinforces the organisation’s global commitment to sustainability in motorcycling.

Berta Abellán, alongside fellow Ambassador Takahisa Fujinami, Toni Bou and other riders and representatives of Honda Mobility Land, participating in the environmental activation during KiSS Motegi 2026 in Japan © Pep Segales

These two outstanding athletes represent both the new generation of riders and the growing international scope of the programme, bringing fresh energy, authenticity, and powerful regional representation.

• Berta Abellán is the 2025 FIM TrialGP Women’s World Champion, having finished as vice World Champion the previous four seasons. As a leading female rider, Berta is an important voice for the growing role of women in motorcycling and sustainable sport.
• Ross Branch, as runner-up in the 2024 Dakar Rally and with five stage wins to his name over recent years, stands as one of Africa’s most prominent motorsport figures and will serve as a key voice for sustainability across the African continent with the support of FIM Africa.

Ross Branch riding stage four in Portugal 2026 © MCH Photography

Jorge Viegas, FIM President, stated: “The appointment of Berta Abellán and Ross Branch as FIM Sustainability Ambassadors represents a significant step forward in strengthening our global commitment to sustainability. They embody not only sporting excellence but also the values of responsibility, respect, and leadership that are essential for the future of motorcycling.

Through their voices, we can reach new audiences and reinforce the message that sustainability is a shared responsibility across all disciplines and continents. Berta’s role as a female athlete and role model, and Ross’s representation of the African continent, highlight the diversity and inclusiveness that are key to driving meaningful change.”

Ambassadors’ Voices
Berta Abellán emphasised not only environmental responsibility but also the role of women as drivers of change in the sport:
“I would like to thank the FIM very much for trusting me to be an FIM Sustainability Ambassador. For me, it is very important to take care of the environment where we practice our sport and in relation to motorcycling in general.

As a female rider, I also feel a responsibility to help inspire more women and show that we can be part of the positive change our sport needs. Sustainability is about respect – for nature, for people, and for the future – and I will do everything in my power to raise awareness and contribute as much as possible in this space.”

Berta Abellàn at the 2026 TrialGP of Japan © Future7Media

Ross Branch highlighted both the honour and responsibility of his new role:
“I am truly honoured to have been selected for this programme, and I am very proud to accept this role. Being recognised by the FIM, with the recommendation and support of FIM Africa, means a great deal to me.

Sustainability and environmental awareness have always been close to my heart. I call Africa home, and I feel incredibly grateful to have grown up training and competing in places of such raw beauty, wildlife and open landscapes.

As rally riders, we are privileged to travel through some of the most remote and stunning regions of the world. I believe we also share a responsibility to help protect them. If I can use my voice to promote responsible practices, raise awareness and support positive change within our sport and across Africa, I will do so with great commitment.”

Ross Branch at Dakar Rally 2026 © MCH Photography

More information Contact | sustainability@fim.ch

The exemplary work of FIM Africa – one of the FIM’s six Continental Unions (CONU) – comes under the FIM Sustainability Week spotlight today – Wednesday 3 June – when the focus shifts to the launch of the 2026 FIM Africa Sustainability Campaign for Motorcycling in Africa.

With the theme of ‘Ride Sustainably. Build Resistance. Regenerate Africa’, the campaign by FIM Africa aims to establish African motorcycling as a sustainable, resilient and regenerative sporting and leisure touring ecosystem. To achieve this goal, attention must be paid to reducing environmental impact, strengthening operational systems, building adaptive event structures and creating positive, long-term community and environmental legacy.

A five-point framework has been created around the key principles of ‘reduce’, ‘reuse’, ‘recycle’, ‘resilience’ and ‘regeneration’ with the campaign’s stated mission to build stronger, more adaptable event systems capable of operating across diverse African realities while ensuring motorcycling has positive environmental, educational, social and economic impacts in every host territory.

Using the guiding principles of practical sustainability, shared responsibility, systemic resilience and positive regeneration, over the next six months the framework will be implemented with a series of monthly themes underpinned throughout by the introduction of resilience and regeneration principles through the Sustainability Commission for FIM Africa.

Promotional poster for FIM Africa featuring ‘Ricky the Rhino’, the FIM Africa mascot. The rhinoceros is emblematic of the African continent and symbolizes conservation, the protection of wildlife and natural resources. © FIM Africa

Starting with ‘Foundation and Alignment: Building the Vision for Sustainable African Motorcycling’, among this month’s key objectives will be the launch of an integrated sustainability campaign in partnership with the FIM and the announcement of 2024 FIM World Rally-Raid Champion Ross Branch as the new Sustainability Ambassador for Africa.

Month two – ‘Reduce: Reducing Impact and Building Efficiency’ – will focus on reducing consumption and unnecessary travel while simplifying infrastructure before ‘Reuse: Creating Durable and Adaptable Event/Activity Systems’ highlights month three’s key focus areas of Modular Infrastructure Reuse, Reusable Operational Systems and Shared Resource Networks.

Month four – ‘Recycle: Transforming Waste into Community Value’ – will centre on Localised Recycling Systems, Education Through Recycling and Permanent Recycling Processes before ‘Resilience and Community Engagement: Strengthening Communities Through Motorcycling’ forms the basis of month five’s focus on Community Partnerships, Rider Sustainability Ambassadors, Resilience Workshops and Regenerative Community Activities.

A month dedicated to ‘Legacy and Long-Term Implementation: Embedding Sustainability into African Motorcycling’ concludes the initial framework implementation with the key objectives of evaluating the campaign impact, institutionalising sustainability systems and establishing long-term resilience and regeneration strategies.

Women bikers’ association during a planting operation of local species © FIM Africa

Kattia Juàrez Dubón, FIM Sustainability Commission (CID) Director, added: “The importance of the FIM CONUs’ roles in achieving our sustainability goals cannot be understated so I am delighted to see how FIM Africa is building its strategy with a focus on resilience and restoration. This is a very practical, forward-thinking approach to a vitally important subject and – with the full support of the FIM Sustainability Commission – I feel confident that this integrated vision will allow us to take great steps towards building a sustainable future across all activities in Africa.”

More information Contact | sustainability@fim.ch