The FIM marks a major milestone during Sustainability Week with the appointment of two new high-profile Sustainability Ambassadors: Berta Abellán (Spain) and Ross Branch (Botswana) — a strategic expansion that reinforces the organisation’s global commitment to sustainability in motorcycling.

Berta Abellán, alongside fellow Ambassador Takahisa Fujinami, Toni Bou and other riders and representatives of Honda Mobility Land, participating in the environmental activation during KiSS Motegi 2026 in Japan © Pep Segales

These two outstanding athletes represent both the new generation of riders and the growing international scope of the programme, bringing fresh energy, authenticity, and powerful regional representation.

• Berta Abellán is the 2025 FIM TrialGP Women’s World Champion, having finished as vice World Champion the previous four seasons. As a leading female rider, Berta is an important voice for the growing role of women in motorcycling and sustainable sport.
• Ross Branch, as runner-up in the 2024 Dakar Rally and with five stage wins to his name over recent years, stands as one of Africa’s most prominent motorsport figures and will serve as a key voice for sustainability across the African continent with the support of FIM Africa.

Ross Branch riding stage four in Portugal 2026 © MCH Photography

Jorge Viegas, FIM President, stated: “The appointment of Berta Abellán and Ross Branch as FIM Sustainability Ambassadors represents a significant step forward in strengthening our global commitment to sustainability. They embody not only sporting excellence but also the values of responsibility, respect, and leadership that are essential for the future of motorcycling.

Through their voices, we can reach new audiences and reinforce the message that sustainability is a shared responsibility across all disciplines and continents. Berta’s role as a female athlete and role model, and Ross’s representation of the African continent, highlight the diversity and inclusiveness that are key to driving meaningful change.”

Ambassadors’ Voices
Berta Abellán emphasised not only environmental responsibility but also the role of women as drivers of change in the sport:
“I would like to thank the FIM very much for trusting me to be an FIM Sustainability Ambassador. For me, it is very important to take care of the environment where we practice our sport and in relation to motorcycling in general.

As a female rider, I also feel a responsibility to help inspire more women and show that we can be part of the positive change our sport needs. Sustainability is about respect – for nature, for people, and for the future – and I will do everything in my power to raise awareness and contribute as much as possible in this space.”

Berta Abellàn at the 2026 TrialGP of Japan © Future7Media

Ross Branch highlighted both the honour and responsibility of his new role:
“I am truly honoured to have been selected for this programme, and I am very proud to accept this role. Being recognised by the FIM, with the recommendation and support of FIM Africa, means a great deal to me.

Sustainability and environmental awareness have always been close to my heart. I call Africa home, and I feel incredibly grateful to have grown up training and competing in places of such raw beauty, wildlife and open landscapes.

As rally riders, we are privileged to travel through some of the most remote and stunning regions of the world. I believe we also share a responsibility to help protect them. If I can use my voice to promote responsible practices, raise awareness and support positive change within our sport and across Africa, I will do so with great commitment.”

Ross Branch at Dakar Rally 2026 © MCH Photography

More information Contact | sustainability@fim.ch

The exemplary work of FIM Africa – one of the FIM’s six Continental Unions (CONU) – comes under the FIM Sustainability Week spotlight today – Wednesday 3 June – when the focus shifts to the launch of the 2026 FIM Africa Sustainability Campaign for Motorcycling in Africa.

With the theme of ‘Ride Sustainably. Build Resistance. Regenerate Africa’, the campaign by FIM Africa aims to establish African motorcycling as a sustainable, resilient and regenerative sporting and leisure touring ecosystem. To achieve this goal, attention must be paid to reducing environmental impact, strengthening operational systems, building adaptive event structures and creating positive, long-term community and environmental legacy.

A five-point framework has been created around the key principles of ‘reduce’, ‘reuse’, ‘recycle’, ‘resilience’ and ‘regeneration’ with the campaign’s stated mission to build stronger, more adaptable event systems capable of operating across diverse African realities while ensuring motorcycling has positive environmental, educational, social and economic impacts in every host territory.

Using the guiding principles of practical sustainability, shared responsibility, systemic resilience and positive regeneration, over the next six months the framework will be implemented with a series of monthly themes underpinned throughout by the introduction of resilience and regeneration principles through the Sustainability Commission for FIM Africa.

Promotional poster for FIM Africa featuring ‘Ricky the Rhino’, the FIM Africa mascot. The rhinoceros is emblematic of the African continent and symbolizes conservation, the protection of wildlife and natural resources. © FIM Africa

Starting with ‘Foundation and Alignment: Building the Vision for Sustainable African Motorcycling’, among this month’s key objectives will be the launch of an integrated sustainability campaign in partnership with the FIM and the announcement of 2024 FIM World Rally-Raid Champion Ross Branch as the new Sustainability Ambassador for Africa.

Month two – ‘Reduce: Reducing Impact and Building Efficiency’ – will focus on reducing consumption and unnecessary travel while simplifying infrastructure before ‘Reuse: Creating Durable and Adaptable Event/Activity Systems’ highlights month three’s key focus areas of Modular Infrastructure Reuse, Reusable Operational Systems and Shared Resource Networks.

Month four – ‘Recycle: Transforming Waste into Community Value’ – will centre on Localised Recycling Systems, Education Through Recycling and Permanent Recycling Processes before ‘Resilience and Community Engagement: Strengthening Communities Through Motorcycling’ forms the basis of month five’s focus on Community Partnerships, Rider Sustainability Ambassadors, Resilience Workshops and Regenerative Community Activities.

A month dedicated to ‘Legacy and Long-Term Implementation: Embedding Sustainability into African Motorcycling’ concludes the initial framework implementation with the key objectives of evaluating the campaign impact, institutionalising sustainability systems and establishing long-term resilience and regeneration strategies.

Women bikers’ association during a planting operation of local species © FIM Africa

Kattia Juàrez Dubón, FIM Sustainability Commission (CID) Director, added: “The importance of the FIM CONUs’ roles in achieving our sustainability goals cannot be understated so I am delighted to see how FIM Africa is building its strategy with a focus on resilience and restoration. This is a very practical, forward-thinking approach to a vitally important subject and – with the full support of the FIM Sustainability Commission – I feel confident that this integrated vision will allow us to take great steps towards building a sustainable future across all activities in Africa.”

More information Contact | sustainability@fim.ch

FIM EnduroGP World Championship builds on its recognised sustainability leadership with a strengthened Sustainability Week campaign, while FIM Hard Enduro World Championship reinforces its commitment through a clear and structured manifesto.

Maurizio Micheluz – Track Inspector, FIM EnduroGP © Pole Position Communication

Enduro, a discipline deeply rooted in nature, is stepping up its response to the environmental challenges it directly faces.

From forests and mountains to remote terrains, the future of the sport is inseparable from the protection of the environments where it is practiced. Across the discipline, sustainability is no longer an ambition — it is becoming a defining principle.

FIM EnduroGP sets the benchmark

FIM EnduroGP has established itself as one of the leading sustainability platforms in international motorsport, backed by a consistent and long-term strategy developed jointly by the Promoter and the FIM.

That commitment was formally recognised in 2024 with the FIM Environmental Trophy, confirming its position at the forefront of responsible event management.

Its sustainability model is built on concrete action:
• The EnduroGP Forest initiative driving reforestation efforts
• Carbon footprint measurement and compensation programmes
• Active involvement in the FIM Ride Green programme
• Championship-wide recycling and waste management systems
• Effective event dismantling and site restoration processes
Behind the scenes, the Promoter continues to raise the bar — actively implementing the FIM Environmental Code while introducing stricter requirements to ensure sustainable paddock operations across all events.

Marc Sans Soria (ESP) – Stark Varg, Electric Motorcycle, FIM EnduroGP, © Pole Position Communication

Beyond environment: people and communities at the core

Sustainability in FIM EnduroGP goes further than environmental impact.The championship is actively working to:
• Improve gender balance across sport and leadership
• Strengthen connections with local communities
• Deliver positive and lasting local impact
• Engage riders as visible ambassadors for responsible behaviour
In 2025, this approach took a further step with the full implementation of the KiSS (Keep it Shiny and Sustainable) format, embedding sustainability into every event.

Josep García (ESP) – KTM, FIM EnduroGP © Pole Position Communication

FIM Sustainability Week: from action to amplification

Now, FIM EnduroGP is turning up the volume.
The newly reinforced FIM Sustainability Week campaign is designed to showcase, connect and amplify the work already happening across the championship — bringing sustainability to the forefront of every race weekend.
Delivered as a joint effort between the Promoter, the FIM and the CEN, the campaign introduces a strong communication presence at every competition, ensuring sustainability is not only implemented, but seen, understood and shared.
The focus is clear:
• Making existing actions more visible
• Sharing best practices across events
• Mobilising riders as key voices
• Encouraging responsible behaviour across the entire ecosystem
The message: sustainability is not just managed — it is communicated, experienced and lived.

Carla Alvarenga, CEO of Prime Stadium, Promoter of FIM EnduroGP, said: “Sustainability is not a new direction for FIM EnduroGP World Championship — it is something we have been building over time through real actions and strong collaboration with the FIM. Sustainability Week allows us to take this work further, to give it visibility, and to engage our entire community around a shared responsibility: protecting the environments that define our sport.”

Hard Enduro: driving progress through responsibility

Hard Enduro is stepping forward with a clear and structured sustainability vision, formalised through its manifesto, “Progress Through Responsibility.”

Far from a symbolic statement, the manifesto sets out a practical and evolving framework designed to address the specific challenges of a discipline that operates in some of the most demanding and environmentally sensitive terrains — including mountains, forests and remote landscapes.
In this context, sustainability is fully integrated into event planning and delivery. Key measures include:
• Detailed environmental and terrain impact assessments adapted to each location
• Implementation of controlled washing zones and responsible water management systems
• Waste collection, recycling processes and the use of environmental protection measures in paddock and service areas
• Close collaboration with local authorities, landowners and environmental stakeholders
• Structured post-event clean-up and full site restoration

Graham Jarvis (GBR) – JARV-E, Electric Motorcycle © FIM Hard Enduro World Championship

This operational approach is supported by a broader vision that goes beyond environmental management. Hard Enduro is actively contributing to the evolution of the sport by:
• Promoting inclusivity, including the development of women’s participation and youth pathways
• Supporting grassroots riders and strengthening access to the discipline
• Encouraging innovation, including the progressive integration of new technologies
• Delivering tangible economic and social value to host communities

Sandra Gómez (ESP) and Teodor Kabakchiev (BUL) © FIM Hard Enduro World Championship

At its core, the Hard Enduro manifesto acknowledges a key reality: the discipline has an impact — and managing that impact responsibly, transparently and progressively is essential for its future.

Through this structured approach, Hard Enduro positions itself as an active contributor to the broader sustainability transformation of Enduro.

A discipline moving forward together
Across both championships, one direction is clear.
Enduro is combining experience, concrete action and stronger communication to drive sustainability forward — not as an obligation, but as a necessity for its future.

Leticia Castaño De Elizalde, Operations Manager – FIM Hard Enduro World Championship stated:
“Back in the day, many organiser discussions focused on logistics: where teams would park, paddock layouts, permits, schedules and sporting regulations. Those topics remain important, but sustainability has now become part of the discussion from the start. Today, we are always asking organisers what systems they have in place to manage waste, protect terrain, control refuelling activities, and minimise the impact of the event on the environment. These considerations were rarely part of the planning process in the past, but they are becoming routine now. The next step is to continue to develop standards, monitoring them, and ensuring sustainability becomes part of how events are set up across the championship.”

Eddie Karlsson (SWE) – Stark Varg, Electric Motorcycle © FIM Hard Enduro World Championship

HARD ENDURO MANIFESTO

John Collins, FIM Enduro Commission Director, said: “Enduro is uniquely exposed to environmental challenges, and that comes with responsibility. The work developed within FIM EnduroGP shows how structure, commitment and collaboration can deliver real progress. At the same time, the Hard Enduro sustainability manifesto is an important step forward, reinforcing this direction across the discipline with a clear framework based on responsibility and continuous improvement. Together, these initiatives show how the sport is evolving with purpose.”

Protecting the terrain today is the only way to race tomorrow.

More information Contact | sustainability@fim.ch

This year’s FIM Sustainability Week gets under way with the publication of the FIM Sustainability Report 2025 that marks the end of the 2021-2025 ‘The Future in Pole Position’ strategic period – a time of consolidation, implementation and reflection – and signals a new phase when the experience gained over the past five years will be used as the basis for a more structured and ambitious approach to the challenges that lie ahead.

Download FIM SUSTAINABILITY REPORT 2025

Sustainability has become an increasingly fundamental consideration in relation to FIM activities over the last thirty years and this Sustainability Report is an important tool to ensure a thorough evaluation of the current situation while providing a clearer understanding of both impact and limitations and helping to determine necessary future actions.
 
There is a tendency to link sustainability solely with environmental and climate issues, but the FIM recognises that sustainability is also about considering other diverse factors including safety, education, people and inclusion to find solutions to safeguard the long-term future of its disciplines.
 
This year’s report is divided into five main sections – Introduction, Environmental, Social, Ecosystem, and Looking Ahead – and covers the FIM’s sustainability activities for the calendar year 2025, representing the final report aligned with the Sustainability Strategy 2021-2025.

It details several important initiatives, overseen by the FIM International Sustainability Commission (CID) with efforts from all areas of the FIM, including the continued growth of the KiSS (Keep it Shiny and Sustainable) Programme and the submission of the FIM Climate Strategy white paper and executive summary to the Strategic Committee. Education remained central through the FIM Academy while the FIM Women Commission (CFM) continued to translate its Equal Gender Opportunities Recommendations into practical action.
 
Emphasising the important role of promoters, organisers, the National Federations and Continental Unions in delivering sustainability, the report also highlights the work of the FIM Touring and Leisure Commission (CTL) and the continued collaboration with the FIA to align standards and share action on safer sporting environments.
 
Jorge Viegas, FIM President, stated: “Sustainability is increasingly being managed as a key part of the 
FIM processes – linked to governance, operational delivery and long-term decision-making. This is essential in a sport as global and diverse as ours, where progress depends on alignment across many different factors and contexts. At the heart of this work remains a simple objective – to ensure that motorcycling can continue to exist, evolve and be accessible for future generations. This means addressing environmental challenges, but also supporting education, inclusion and the wider development of our sport.

“The next phase of our strategy will build on this foundation. It will require greater coordination, stronger partnerships and a continued commitment to integrating sustainability into every part of our organisation.”
 
Francoise Emery, FIM CEO, added: “Sustainability has become more clearly connected to the way our sport operates. It is not separate from sport, it supports sport. What encourages me most is the alignment I see across the organisation. Our commissions are not working separately from sport; they are supporting it. Whether the focus is technical, medical, environmental, educational or social, the direction is increasingly shared. Motorcycling must remain exciting, competitive and accessible, while continuing to show responsibility towards riders, communities and the wider world.”

More information Contact | sustainability@fim.ch