Category Archives: FIM News

DUNLOP RENEWS PARTNERSHIP WITH ISDE AHEAD OF 2022 EDITION

2021 FIM International Six Days of Enduro, Rivanazzano Terme, Italy

Dunlop has renewed its partnership as an official sponsor of the FIM International Six Days of Enduro (ISDE), which this year takes place on a demanding route at Le Puy-en-Velay, France, from Monday 29 August to Saturday 3 September.


This continued partnership will include the return of the Dunlop Geomax Challenge for club level amateur teams as well as support for all Dunlop partner teams and riders. In 2022, Team USA’s A-team will be amongst the challengers racing with Dunlop and the Geomax EN91 tyre.


The Dunlop Geomax Challenge, introduced for the 2021 edition held in northern Italy, supports and promotes club and amateur riders in this most gruelling of endurance competitions.


Central to Dunlop’s involvement in the ISDE is the Dunlop Geomax EN91 tyre, which has been designed to give riders superb versatility over a wide range of riding conditions. Its compound was specifically created to provide the highest grip on off-road surfaces, while its pattern features hexagonal blocks to give agile handling, thus reducing rider fatigue. As a result, the innovative tyre is now a winning choice for enduro riders of all levels.


Luca Davide Andreoni, Marketing Manager, Dunlop Motorcycle Europe: “We are excited to return as an official sponsor of the FIM International Six Days of Enduro this year after a successful debut of the Dunlop Geomax Challenge in 2021. We look forward to supporting teams of all levels, from professionals fighting for the overall victory to club and amateur riders racing as part of the Dunlop Geomax Challenge. The beauty of this competition is that club level riders race with the same Dunlop Geomax EN91 tyres as the top-level teams.”


Fabio Muner, FIM Marketing & Digital Director: “Firstly on behalf of the FIM I would like to express our thanks to Dunlop for their continued support and involvement at the ISDE. Their programme captures the spirit of this great competition perfectly, with their Dunlop Geomax Challenge aimed at the Club Teams, whilst they are also providing tyres to the American team who again look to be one of the main challengers in the FIM World Trophy class. Having amateur riders racing alongside the pro competitors is one of the things that makes the ISDE so unique.”

RK TAKASAGO CHAIN EXPANDS FIM ISDE PARTNERSHIP

The FIM is honoured to announce that RK Takasago Chain has expanded its partnership with the FIM International Six Days of Enduro (ISDE) for a further three years following the success of the initial two-year agreement.

With more than sixty years of experience in the sector RK is recognised as one of the leading manufacturers of chain, and over this long period has delivered constant quality, innovation and high-performance products that has allowed them to work with world-renowned partners.

The now confirmed ongoing relationship, that will cover five years in total, will see RK remain an official 6DAYS sponsor for the next three editions of the ISDE starting with this year’s event in France that will be staged in Le Puy-en-Velay, France from Monday 29 August to Saturday 3 September, plus covering the competitions in Argentina in 2023 and Spain in 2024. The newly signed agreement means that RK will hold the exclusive rights in the chain market segment for an additional three-years.


With a hugely positive outcome during the last two editions of the ISDE, RK will continue to use the opportunity of the 6DAYS to reinforce their brand exposure in the off road / enduro market segment. Equally important is the fact that RK will also continue to use this historic competition as the ultimate test for product development and will benefit from valued feedback from their supported riders who include the likes of Italian rider Andrea Verona, Daniel Milner from Australia, Mikael Persson from Sweden, and Hamish MacDonald from New Zealand.


Reliability is a key element of the ISDE and is a value that is forefront in RK Takasago Chain objectives alongside the company’s motto “being the best is a commitment”, hence the renewed partnership represents the perfect event / brand synergy.


Expressing his appreciation of reaching this new agreement Fabio Muner – FIM Marketing & Digital Director commented: “Yet again we see another brand which has directly benefited from its official association with the ISDE, and thanks to those measurable results has taken the decision to extend its relationship with what remains one of the biggest events in the off-road calendar. The ISDE offers a unique opportunity for product development during six tough days of competition plus the chance to showcase the brand to a truly global and targeted audience. We are super pleased to retain RK Takasago Chain as part of the ISDE and would like to thank them for their continued support.”


Mr. EH Lee, RK Vice President commented:
“We are very proud to continue the partnership with the oldest FIM competition worldwide, the International Six Days of Enduro. Being “The Choice of Champions!” is our goal, and we believe the best R&D is only available on race tracks. We will continue to take this opportunity to prove the performance and quality of our products, also taking every chance possible to refine our product. Being the best is a commitment! “

ABOUT THE 520MXU
Featuring RK’s only technology of Ultra-Thin Seal, #UWRing, GB520MXU is as light as 13.8g/link, the lightest Sealed-Ring enduro/motocross chain available in the market today.


Seal Rings prevent debris to enter the chain, ensuring durability and high performance especially on sandy and muddy riding conditions.


Achieved the World Trophy Champion equipped with Andrea Verona & Thomas Oldrati of Italian World Trophy team in ISDE2021.