To mark International Women’s Day this coming Wednesday 8 March, the FIM has released a documentary entitled Women in Motorcycling.
Produced in conjunction with online broadcasting specialists WebsEdge, the FIM Women in Motorcycling Commission (CFM) has partnered with Can-Am, BMW Motorrad and MUNER University for this very special project with the aim of raising the profile of female motorcycle sport and inspiring the next generation of riders.
Featuring interviews with iconic female competitors, the twenty-two-minute film shares the inspirational stories of FIM World Champions Laia Sanz, Iris Kramer and Kiara Fontanesi along with trail-blazing road racer Andrea Coleman and up-and-coming prospect Ran Yochay.
A celebration of female motorcycle sport, Women in Motorcycling showcases three key areas in the motorcycle industry from on the road to engineering and racing.
“As soon as you put on the helmet it doesn’t matter what your gender is,” explains nineteen-year-old racer Ran Yochay. “What matters is our love for the sport and what matters is how we ride. If you’re good, you’re good – it doesn’t matter if you’re a man or a woman.”
Janika Judeika, FIM Women in Motorcycling Commission Director: “The FIM is devoted to making motorcycling an open, inclusive and benevolent environment for all. That is why the Women in Motorcycling Commission continuously seeks ways to showcase role models who can inspire more and more women to not only join our sport, but also strive in it, no matter which path or discipline they choose. Joining forces with WebsEdge, BMW Motorrad, Can-Am, and MUNER University was a great opportunity to deliver our message to a wider audience and show girls and women everywhere that they are strong, capable, unstoppable and, most of all, supported by an extraordinary community of people!”
Stephen Horn, CEO, WebsEdge:“We were delighted to partner with the FIM to produce a film that explores the challenges and achievements of women in motorcycling. This is a ground-breaking and unique point of view of women in the industry who have made a difference. As a company we feel strongly about advancing gender equality and breaking barriers, we know the most powerful way of doing that is to share knowledge and experiences through storytelling.”
Markus Schramm, Head of BMW Motorrad: “Women are a strong part of our BMW Motorrad community. We have more and more female participants in track days and it is great that their interest in being actively involved in motorsport is also rising. As BMW Motorrad, we support them with many activities. The FIM commitment to support women in motorsports is fantastic and it has high importance for us to be a part of it. Our common goal is to interest even more girls and women for bikes and for racing and to assist them on their way into motorsports. We are excited about a future with more and more female racers competing in the different levels and disciplines of racing.” – Watch the BMW Movie Click HERE
Francesco Leali, MUNER professor and Advanced Automotive Engineering Program Director: “MUNER is promoting the value of diversity, with the belief that being able to attract more and more talented young women is not only a matter of equality, but it is a requirement to enhance the overall quality of the world of motorsport. For years we have been carrying out activities that aim to encourage women’s empowerment through, among others, creating a valuable network at both the national and international levels.
The collaboration with FIM on the Women in Motorcycle project makes us proud and confident towards a richer and fairer future.” – Watch MUNER movie Click HERE
Martin Ethier, Can-Am Marketing Director: “Can-Am is extremely proud to once again be a corporate partner of the International Female Ride Day for 2023 and support this global movement. With the largest female presence of any powersports manufacturer and programs like Women of On-Road Can-Am is committed to breaking down barriers and opening the open road to all. We look forward to celebrating this amazing event and empowering the next generation of female riders.” – Watch CanAM Movie Click HERE